More than a shop — a meeting place for cycling enthusiasts.
Ideally located at the foot of Crans-Montana's iconic slopes and trails, our showroom is designed as the starting point of your next adventure.
It's the perfect place to discover the brand's latest innovations exclusively. Come admire, touch and test our flagship models — the Turbo Levo to tame alpine trails, the Demo 11 for the most committed descents, or the Tarmac to push your road limits — before you even hit the trails.
Join the Specialized rider community.
Discover the unmatched power and range of Specialized motors. From Turbo Levo for taming trails to classic MTB models for purists, our selection covers every discipline so you can explore the mountain without limits.
The embodiment of absolute performance. Designed without compromise, S-Works frames and gear represent the peak of Specialized innovation. Ultra-light carbon and cutting-edge aerodynamics for the most demanding riders.
Because comfort and safety matter on every ride. Aerodynamic helmets, Body Geometry shoes, and ultra-technical apparel built to brave any weather.
A precise fit changes everything: more power, less pain, more enjoyment. Our expert partners analyse your morphology and adjust every parameter of your bike down to the millimetre.
My Bike Fit
Official partner
Morphological analysis
Precise measurements of your body and natural riding position.
Live adjustments
Real-time tuning: saddle, bars, stem and shoe cleats.
Personalised report
You leave with a full document recapping all your optimal settings.